Privacy Policy
Ratiom (“Ratiom,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal data responsibly.
This Privacy Policy explains how we collect, use, and disclose information when you visit our website, book a call, or otherwise interact with us.
By using this website, you acknowledge the practices described in this Privacy Policy.
1. Who We Are
Ratiom is a founder-led professional services business operated by Gary O’Toole.
If you have questions about this Privacy Policy or our privacy practices, you can contact us at:
Email: gary@ratiomagency.com
2. Who This Site Is For
This website and our services are intended for business users and business inquiries. Ratiom provides B2B services and does not market its services to consumers as a primary audience.
3. Information We Collect
We may collect the following categories of information:
a. Information you provide directly
When you use our booking form or calendar tool, contact us, or otherwise communicate with us, we may collect information such as:
- your name
- email address
- company name
- website or business information
- information you choose to provide about your business, goals, or needs
b. Usage and device information
When you visit the website, we and our analytics providers may automatically collect certain information about your device and use of the site, such as:
- IP address
- browser type
- device information
- operating system
- pages viewed
- time on page
- referring pages or sources
- clicks, navigation paths, and general interaction data
c. Cookie and similar technology data
We use cookies and similar technologies through Google Analytics and Hotjar to understand how visitors use the site and to improve website performance and usability.
4. How We Use Information
We may use the information we collect to:
- operate and maintain the website
- respond to inquiries
- manage call bookings and related communications
- understand how visitors use the site
- improve website content, usability, and performance
- analyze business traffic and visitor behavior
- protect the website and our business from misuse or abuse
- comply with legal obligations
- enforce our Terms of Service
5. Analytics and Tracking Tools
We currently use the following analytics tools:
Google Analytics
We use basic Google Analytics to understand website traffic and usage patterns.
We do not use Google Analytics advertising features, remarketing, or Google Signals.
Hotjar
We use Hotjar to better understand user behavior on the website, such as how visitors navigate pages and interact with on-page content.
6. Cookies and Consent
We use cookies and similar technologies for analytics and website insight purposes.
You may be presented with a cookie banner or consent tool when you visit the site. Depending on your location, you may be able to accept, reject, or manage certain categories of cookies.
You can also control cookies through your browser settings. Please note that disabling some cookies may affect website functionality or analytics accuracy.
7. Legal Basis and Business Use
Where applicable, we process personal data because:
- it is necessary to respond to your request or inquiry
- it is necessary for our legitimate business interests, such as operating, securing, and improving the website
- you have provided consent where required, including for certain cookies or analytics technologies
- processing is necessary to comply with legal obligations
Because Ratiom is a B2B service business, much of the information we process relates to professional or business inquiries rather than consumer relationships.
8. How We Share Information
We do not sell your personal data.
We may share information with:
- service providers that help us operate the website or booking process
- analytics providers, including Google Analytics and Hotjar
- professional advisers, if reasonably necessary
- authorities or other parties where required by law, legal process, or to protect our rights
9. Booking Tools and Communications
If you submit information through a booking form or calendar tool, we use that information to:
- review your inquiry
- schedule and manage calls
- communicate with you about your request
- evaluate whether the engagement is a fit
We do not currently use the site to process payments.
10. Data Retention
We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- respond to inquiries
- manage business relationships
- maintain internal records
- comply with legal, accounting, or operational obligations
- resolve disputes or enforce agreements
Retention periods may vary depending on the type of data and the reason it was collected.
11. Data Security
We use reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, disclosure, alteration, or destruction.
However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
12. International Data Transfers
Depending on the tools and providers used, information collected through the website may be processed in countries outside your own, including by service providers such as Google and Hotjar.
13. Your Rights
Depending on your location and applicable law, you may have rights regarding your personal data, including rights to:
- request access to personal data we hold about you
- request correction of inaccurate data
- request deletion of data in certain circumstances
- object to or restrict certain processing in certain circumstances
- withdraw consent where processing is based on consent
To make a request, contact us at gary@ratiomagency.com.
We may need to verify your identity before responding to certain requests.
14. Third-Party Services and Links
The website may contain links to third-party websites, tools, or services. We are not responsible for the privacy practices of third-party sites or services.
Your use of Google, Hotjar, scheduling tools, or other third-party services may also be governed by their own privacy policies and terms.
15. Do Not Track
Some browsers offer a “Do Not Track” setting. Because there is no universally accepted standard for responding to Do Not Track signals, we do not make specific representations about responding to them unless and until such a standard is established.
16. Children’s Privacy
This website is intended for business users and is not directed to children.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last updated” date.
Your continued use of the website after changes become effective constitutes your acceptance of the updated Privacy Policy.
18. Contact
Ratiom
Gary O’Toole
Email: gary@ratiomagency.com