Your Website Is Either Winning Customers or Losing Them
I build fast, mobile-ready websites for contractors and local service businesses that make the right first impression — so customers call you instead of the competitor below you on Google.
- Fast-loading, mobile-first website
- Built to get your phone ringing
- Live in 5–7 days, you own everything
Your website has about 3 seconds to earn a call. Most don’t make it.3 Seconds To Win a Call
When a homeowner Googles a plumber or roofer, they open a few tabs and pick the one that looks most trustworthy. That decision happens before they’ve read a single word about your service.
The design signals whether you’re serious
A dated or slow site tells homeowners you might cut corners on the job too. It’s not fair — but it’s how people decide.
They can’t find the proof they need
No visible reviews, no clear service area, no phone number above the fold. Customers don’t hunt for trust — they move on.
There’s no obvious next step
If a visitor has to figure out how to contact you, most won’t bother. One clear button changes that.
Roofing
HVAC
Plumbing
Electrical
Landscaping
Cleaning
If customers judge your business
before they call you,
this is for you.
Roofers, plumbers, HVAC, landscaping, cleaning, electrical, pest control — any trade where your reputation is everything before the phone even rings.
If your phone should be ringing more than it is and you suspect your website isn’t helping — that’s exactly the problem this fixes.
Gary O’Toole
Owner-Operator
Good contractors lose calls
to worse websites.
I spent years reviewing local service business websites and saw the same problem over and over.
I’m Gary O’Toole. For 5+ years I worked with AdRoll — one of the largest digital ad platforms in the world — reviewing US local business websites and helping them convert better.
Ratiom exists because most local service businesses deserve better than what agencies charge and better than what cheap freelancers deliver. Senior-level work, done by one person, at a price that makes sense.
No account managers. No handoffs. No surprises.
Talk Directly With GaryHere’s what runs through a customer’s head in the first 10 seconds.What Customers Check First
They’re not reading your about page. They’re scanning for reasons to trust you — or reasons to click back and try the next result.
Six services. All of them built around one outcome: more calls.Six Services. More Calls.
No retainers you don’t need. Just focused work that makes your business easier to find, easier to trust, and easier to contact.
Website Design
A fast, mobile-ready website that makes your business look established and gives customers a clear reason to call you over the competition.
Landing Page Design
A focused page built for paid ads. Sends clicks straight to a call or form — not a homepage that wasn’t built to convert them.
Ad Creation
Google and Meta ads written for your trade and service area. Not generic templates — ads that speak directly to homeowners nearby.
Social Media Content
Done-for-you posts, graphics, and captions built around your business. Consistent so your business stays top of mind.
Video Creation
Short videos that show what you do and build trust fast. Works on your site, your social pages, and inside your ads.
Content Creation
Blog posts and service pages written to rank on Google and answer the questions your customers are already searching for.
This is what your competitors are up against — and what a rebuild actually changes.What a Rebuild Changes
Drag the slider to compare a typical local service website with a Ratiom rebuild. The difference isn’t just looks — it’s the first impression that decides whether a homeowner calls or clicks back.
BEFORE: What costs you calls
AFTER: What wins them
Real websites built for local businesses
Each one designed to build trust, load fast and make it easy for customers to call.
Website Project 1
Website Project 2
Website Project 3
Four steps. No guess. No waiting for updates.
Intro Call
We talk through your business, what’s not working, and what the site needs to do. No pitch, no pressure — just a straight conversation.
Plan & Structure
I map out your site around trust and lead generation. You see the plan before anything gets built.
Design & Build
Built mobile-first, fast-loading, and focused on getting visitors to contact you. Most sites live within 5–7 days.
Launch & Support
Your site goes live. I stay available for edits, updates, and questions — no disappearing act after handoff.
Built for serious local service businesses.
Good fit
- You provide a real local service
- You want more calls or quote requests
- Your current site looks dated or underperforms
- You need something professional quickly
- You value clear, direct communication
Not a fit
- You need a complex custom application
- You want a large multi-department corporate site
- You prefer months of meetings before a decision
- You want cheap template edits only
- You don’t have an established service offer
Real results for real local businesses.
Watch how a modern website changes the way customers find and contact a local service business.
One price. No monthly fees.
You own it outright.
Most agencies charge $5,000–$15,000 for a comparable build. This is a one-time project — senior-level work, delivered fast, with no ongoing obligation.
One-time investment
- Up to 5 pages, mobile-first design
- Conversion-focused layout
- Review integration & trust signals
- Local SEO foundations
- Click-to-call & lead form setup
- 5–7 day turnaround
You own the design, the files, and the domain. No contracts, no lock-in.
Add-ons
Video Ad
+$597A 30–60 second video that shows your work and builds trust. Works on your site, social pages, and inside paid ads.
Social Graphics
+$297Branded social media graphics so your online presence looks consistent from day one.
Monthly Care
+$199/moHosting, backups, updates, and support. Your site stays fast, secure, and current.
Ratiom:One
Coming soonOngoing digital marketing support, on demand.
Straight answers to the questions most business owners ask before booking.Straight Answers
How long does a website usually take?
Most sites are live within 5–7 business days. Larger projects can take up to two weeks. Either way, you get a clear timeline before anything starts — no moving targets.
Do you only work with local service businesses?
Yes. The whole process is built around businesses that live and die by phone calls and local reputation. If that’s you, everything here is designed for your situation.
Will I be able to edit the site myself later?
Yes. The site is built so you can make basic changes without calling anyone. If you’d rather hand that off, the monthly care plan covers it.
Do I need to provide all the content?
No. Most clients don’t have polished copy ready — that’s normal. We work with what you have, tighten it up, and write what’s missing.
What if I’m not happy with the result?
Revisions are part of the process, not an extras conversation. The goal is a site you’re genuinely proud to send people to — I stay on it until that’s what you have.
I’ve been burned by an agency before. Why is this different?
Because you work directly with me — not an account manager relaying your feedback to a designer you never meet. I build the site. I answer your messages. If something isn’t right, you tell me and I fix it.
If your website isn’t bringing in calls, let’s fix that.Let’s Get You More Calls
Book a free 20-minute call. We’ll talk through what’s not working, what the site needs to do, and whether this is the right fit. If it’s not, I’ll tell you.