Unlimited marketing. One subscription. One price.
Everything that owner-operators need to grow. Nothing that you don’t.
One person. No handoffs
$1,500/month. Less than a junior hire
20+ years of marketing experience
Ideas to execution in days
Everything your marketing needs. One subscription.
Advertising
Google Ads and Meta Ads campaign setup, optimization, and performance management. Testing audiences, performance analysis, and continuous refinement based on real results. Strategic budget allocation and data-driven decision-making.
Landing Pages & Conversions
High-converting landing pages built for your campaigns. Copy writing, layout design, and conversion optimization across all key pages. A/B testing, form optimization, lead capture setup, and conversion tracking management.
Email & Automation
Email sequences, automations, and ongoing campaign management across all touchpoints. Welcome flows, abandoned cart recovery, and post-purchase nurture. Campaign creation, setup, segmentation, optimization, and ecommerce workflow automation.
Copywriting
Sales copy, ad copy, and landing page copy crafted for direct response. Honest messaging and persuasive communication without manipulation. Copy creation for Google, Meta, LinkedIn, email campaigns, and sales pages.
Social Media Content
Content strategy, captions, and systematic batching of social posts. Planned content calendar executed in advance for consistency. LinkedIn and Instagram posts, X/Twitter threads, video content, TikTok/Reels, and performance recommendations.
Analytics & Measurement
Tracking setup, data interpretation, and confident decision-making with clear insights. Channel performance analysis, budget tracking, and result attribution. Dashboard creation, Google Analytics setup, conversion tracking, and comprehensive reporting.
Strategy & Optimization
Quarterly strategic reviews assessing what’s working and what to test next. Clear priorities and focused next steps based on performance data. Campaign analysis, channel strategy, competitive research, and growth-focused recommendations.
AI/Automation
Integration of AI tools and automation workflows to streamline your operations. Intelligent systems designed to reduce manual work and improve efficiency. Tailored solutions built specifically for your business needs and goals.
How it works.
Subscribe
Pick a Core plan and request as many tasks as you need each month.
Request
Tell me what you need—funnels, content, ads, or anything in between.
Receive
Your work ships within two business days on average, ready to deploy.
Gary O’Toole
I help owner-operators build consistent digital marketing.
I’m Gary O’Toole, British digital marketer permanently based in Kraków, Poland—the EU’s answer to Silicon Valley. I’ve spent 20+ years in digital marketing, 10+ years in paid social and Shopify, with hands-on experience at BM Soho, Crazy Beat, Mediamint, and AdRoll, where I reviewed thousands of ad accounts and worked directly with C-suite leadership.
I’m built for owner-operators who don’t have time to manage freelancers, can’t afford agency bloat, and need direct access to someone who actually knows their stuff.
You work directly with me. No account managers. No redirections. No layers. I handle paid media, landing pages, copywriting, analytics, creative, and CRO optimization—one person, senior-level expertise, native English speaker.
Self-marketing is a full-time job. Platform changes, algorithm shifts, emerging techniques. I stay locked into it so you don’t have to. You focus on building. I focus on your business.
I’m permanently based in Kraków—not a digital nomad, not a lifestyle business. This is my home, my operation, my commitment.
Unlimited continuous subscription. Your business, my strategy. You stay in control.
Good fit
- Local service businesses
- B2B/SaaS founders (revenue-generating)
- Ecommerce brands
- Coaches/consultants with marketing budget
- Willing to invest $1,500/month in growth
- Want reliable continuous digital marketing at a senior level
Not a good fit
- Pre-revenue startups (except Start package)
- Can’t afford $1,500/month (cost-focused priority)
- Uncomfortable working with remote resources in mostly async fashion
- Need constant meetings for peace of mind rather than execution
- Looking for a quick-fix service or band-aid solution
Frequently Asked Questions
How does Core actually work?
Core is a monthly subscription with a 20-day time budget. Each task gets a time estimate (typically 1–2 days, often faster). You approve it, I do the work, and it deducts from your balance. My corporate background means I’ve built repeatable systems that deliver consistent outcomes on schedule. You can look at the services menu and understand exactly how long each task takes.
How many tasks can I request at a time?
Unlimited tasks. The constraint is your 20-day balance, not the number of requests. I work on them one at a time sequentially, batching similar work to maintain momentum. Whether you want one big project or multiple small requests, it all comes from the same monthly budget. Your choice how to use it.
What if I don’t use all 20 days in a month?
Use it or lose it. Unused days don’t roll over—you get a fresh 20-day balance on the 1st of each month. This keeps you focused and prevents indefinite queuing. Think of it like Netflix: you pay for the month, the balance resets when your billing cycle renews. No unused credits accumulate.
Can I pause my subscription?
Yes, pause anytime for any reason. Your unused balance is retained forever and redeemed whenever you resume. If you use 5 days then pause, those 15 days stay with you. When you come back, you pick up right where you left off at the same founding rate—no repricing.
How much does Core cost?
$1,500/month, month-to-month, no contract, cancel anytime. This is founding client pricing; final pricing increases to ~$2,500/month as capacity fills. No setup fees, no hidden charges, no long-term commitment. Lock in your rate now before pricing increases.
What’s included in Core?
Digital Advertising, Landing Pages, Email Automation, Copywriting, Social Media Content, Analytics/Measurement, Strategy & Optimization, AI Automation, 20 billable days per month, monthly performance review calls, async updates via Slack or email, fast 1–2 day turnaround, and one person doing the work (me, not a junior or team).
What’s the difference between Starter and Core?
Starter is a one-time $1,000 project building your foundation: website, brand strategy, content, and ad creative (2–3 weeks). Core is ongoing subscription support with unlimited requests, 20 days/month, and continuous optimization. Most start with Starter, then move to Core once live. You can skip Starter if your foundation is already solid.
How do time estimates work?
Before starting any task, I give you a time estimate (e.g., “three days”). You approve it, then it deducts from your 20-day balance. If I finish early, you keep the remaining days. If scope expands due to your feedback, we discuss adjustment. My extensive corporate background means I’ve optimized processes into repeatable systems that take consistent time.
What if my task uses more time than estimated?
If my estimate was wrong, you don’t pay extra—it comes from your balance and that’s on me. If scope expanded because of your feedback or new requirements, we discuss whether it’s within the original estimate or needs adjustment. No surprises, full transparency on what drives overages.
What if I need something outside Core scope?
Most requests fit Core scope: custom email flows, API integrations, dashboards, landing pages, ad optimization. If it’s a full rebrand or major rebuild consuming 20+ days, we’d break it into smaller Core tasks, pause for a separate project, or quote separately. Let’s talk about what you need.
Can I change my plan mid-month?
Yes. Upgrade, downgrade, pause, or cancel anytime by letting me know. If you sign up mid-month, I’ll pro-rata your first invoice, then bill full price on renewal. No penalties, no restrictions, total flexibility.
What if I cancel after 2 weeks?
No refund—it’s month-to-month and work is allocated. But pause instead of cancel, and your unused balance stays with you forever until you resume. That’s the flexibility built into the model.
How do I get started?
Click “Book Call” and schedule a 30-minute call. We confirm scope and how you work best (Slack, email, calls). I send the agreement. You make your first request and I deliver. No lengthy discovery or onboarding.
Do you guarantee results?
No. I guarantee work quality, speed, and accountability. I do the work myself, deliver fast, and stay accessible. Results depend on your offer, traffic, and audience. What I deliver: solid fundamentals, expert positioning, and monthly data-driven recommendations to improve performance.
Why should I work with you instead of a freelancer or agency?
Bad freelancers disappear or miss deadlines. Bad agencies are slow with no direct access. You get a direct line to me personally—someone with urgency and responsiveness way above industry norms. One contact, 1–2 day turnaround, no excuses. If it’s not working, you cancel. That’s the incentive.
What if I have multiple brands?
Unlimited brands under one $1,500/month subscription. Spread your 20-day balance across whatever you’re working on. Designed for entrepreneurially spirited owner-operators exploring multiple income streams. I can spin up digital marketing assets and launch new ventures fast. One subscription, multiple opportunities.
What do you need from me to get started?
For Core: helpful but not required. Ad accounts, website, email list, and traffic estimates speed things up, but I work with whatever you provide. For Starter: I ask everything during kickoff. Most businesses need foundation work. Accounts are disorganized, analytics scattered, strategy unclear. We fix that.
How fast is the turnaround?
Most tasks turn around in 1–2 days. For complex work, I break it into smaller pieces so you see real progress every 24–48 hours—not a big reveal at the end. If a task runs past my time estimate, that’s on me. It doesn’t come out of your balance. No surprises.
Can I pause and resume without losing my founding rate?
Yes. Pause anytime, your balance is retained. When you resume, you keep your founding rate with no repricing. Your founding rate is locked in for the life of your subscription.
Start with a foundation. Stay with ongoing support.
Start with a foundation. Stay with ongoing support.
Starter
One-time investment
Timeline: 2–3 weeks from kickoff to launch.
Perfect for brand new businesses that need a complete digital foundation to launch from day one.
What’s included
- Professional website or landing page
- Brand strategy & positioning
- One month of social media content
- Blog post series (3–5 foundational posts)
- Ad creative design (ready to run)
- Setup & launch support
Core
per month
Cancel anytime
Full-stack marketing support with ads management. Everything you need to acquire customers and grow revenue.
What’s included
- Digital Advertising (Meta + Google)
- Landing Pages
- Email Automation
- Copywriting
- Social Media Content
- Analytics/Measurement
- Strategy/Optimization
- AI Automation
- Unlimited requests, one at a time
- Monthly performance review call
- Async updates via messaging or email
- Fast turnaround (1–2 days first output)
- One person doing the work
You shouldn’t have to choose between speed and quality.
You’ve probably managed through slow agencies or unreliable freelancers. Or you’ve tried to do it all yourself and burned out. That’s not sustainable. This is.
I’m one person doing the actual work. Fast output. No contracts. You cancel if it’s not right. That’s the deal.
From teams and projects I’ve worked on
Feedback from former teammates and collaborators across teams and projects I was part of during my time working with AdRoll via MediaMint.
Integrity and dedication are two qualities that stand out about Gary — he’s someone that people can trust and rely on.
He leads with clarity, patience, and inspiration. His exceptional organizational and management abilities kept projects on track.
Gary is empathetic and always approachable, with a genuine interest in the personal and professional growth of his team members.
Gary possesses deep expertise in digital marketing, combined with extraordinary communication skills and a positive demeanor.
His leadership enhanced my understanding of digital marketing and customer engagement, offering practical solutions to complex challenges.
Gary is deeply knowledgeable in digital marketing, particularly Facebook and Google Ads, and excels at executing successful campaigns.