Founder-led, native English growth service for ambitious Shopify brands. Proactive, clear communication. No silos. No guesswork.
Best for Shopify brands already spending on Meta and Instagram.
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Anonymized examples of our work. Specific numbers and named clients coming soon.
Conversion rate increase
High traffic, poor product page performance. Creative wasn’t connecting with the audience arriving from paid ads.
Rewrote offer copy, rebuilt product page hierarchy, produced new scroll-stopping video creative aligned to audience intent.
Conversion rate nearly doubled in 90 days. Ad spend held flat while revenue grew significantly.
Return on ad spend
CPA climbing month-over-month. Creative was burning out fast. No clear testing framework in place.
Introduced a structured creative testing system, rebuilt the landing page with a stronger proof framework, and refined audience segmentation.
CPA dropped 38% in 60 days. ROAS stabilized at 3.2x and held through the next two months.
Revenue growth in 6 months
Strong product but fragmented strategy. Marketing team was reactive, not proactive. No 90-day roadmap.
Built a full-funnel growth roadmap, coordinated ads, site, and email into one system, and introduced monthly reporting against clear KPIs.
Revenue nearly doubled in two quarters. Team now has a repeatable growth process they own.
You’re spending on ads. Traffic is coming in. But something between the click and the sale is broken.
You’re paying for clicks that never convert. Traffic lands on pages that aren’t built to sell. Every day you don’t fix this, you’re leaving money in the funnel.
Your cost per acquisition rises every quarter. The algorithm is working against you. Without a CRO system, you’re just paying more to acquire the same customers.
Ads that worked last month aren’t working this month. You don’t have a system for producing and testing new creative fast enough to stay ahead.
You know something needs to change but you don’t know where to start. Every consultant points to something different. There’s no single roadmap tying it together.
Estimate the revenue impact from improving your conversion rate.
Offer, creative, messaging, and CRO—optimized as one system. Not four separate workstreams with no coordination between them.
Founder-led, 20+ years’ digital marketing experience, including AdRoll and thousands of Shopify stores. No junior handoffs.
Native English, clear and proactive communication—no waiting, no ambiguity. You always know what’s happening and why.
Proven frameworks, not experiments. Every recommendation is based on what works across the industry—not marketing theory.
Senior-level strategy and execution in every deliverable—no handoffs to juniors. The same standard of work regardless of task size.
Static images, video ads, and copy written in-house. No waiting on third-party creative studios or managing separate contractors.
How it works: These elements work as one. Better ads bring better traffic. Better creatives lower creative fatigue and reduce test variance. A solid landing page turns that traffic into sales. And the 90-day roadmap keeps you from spinning your wheels.
20+ years in digital. 10+ years in Shopify and conversion optimization. This isn’t an agency that grew out of a freelancing side project. It’s a service built around a specific problem, for a specific type of brand.
We don’t sell retainers. We build growth systems. The difference is that our work is designed to produce compounding results, not billable-hour outputs.
Every account is managed directly by the founder. No account managers. No handoffs. Direct contact, always.
We only work with Shopify brands. We know the platform, its limitations, and its opportunities better than generalists who dabble.
We don’t spread attention across every channel. We go deep on the platforms that drive the most revenue for DTC brands at your stage.
We follow what the data says, not what’s trending on marketing Twitter. Every decision has a rationale and a measurable outcome.
Revenue is a vanity metric if margins are collapsing. We optimize for profitability, not just top-line growth.
Growth without process isn’t growth — it’s luck. We bring repeatable frameworks that give you clarity on what to do next, always.
No long sales cycles. No discovery calls that go nowhere. We qualify fast and move faster.
Fill out a short intake form — no sales pressure, no pitch. We review your brand, your ad spend, and your current metrics to see if we can genuinely help before we ever talk.
If we’re a potential match, you’ll receive a personalized Loom walkthrough of your current funnel with specific observations. Free, no strings attached. So you leave with value regardless.
Onboarding is fast, clear, and fully guided. You’ll have your 90-day roadmap within the first week. No three-month discovery phases. We start moving on day one.
No vague “strategy work”. You always know exactly what you’re getting.
I’m Alex Mercer, founder of Ratiom. I’ve spent over 20 years in digital marketing and the last decade almost exclusively on Shopify brands doing paid social and CRO. I’ve worked in-house, agency-side, and as a fractional CMO. I’ve seen what works, what doesn’t, and what most agencies actively avoid telling you.
I started Ratiom because I kept seeing the same problem: brands spending serious money on ads, with serious traffic, getting mediocre results because their offer, creative, and site weren’t connected. No one was taking ownership of the whole system. So I built a service that does exactly that.
When you work with Ratiom, you work with me. Not a team of juniors, not an account manager reading from a deck. Me, directly, every week. I take on a small number of clients so I can give each one the attention it deserves.
Book a call with AlexNo setup fees. No lock-in contracts beyond 90 days. Cancel with 30 days notice.
For brands that need structured creative production and a clear testing framework.
Full CRO + creative system. Site, ads, and offer all optimized together.
Senior-level strategic ownership. For brands that need a growth lead without a full-time hire.
All plans require a 90-day minimum engagement. Pricing excludes ad spend. Not sure which plan fits? Book a call and we’ll figure it out together.
We run a full-funnel growth system for Shopify brands using Meta and Instagram ads. That means paid social advertising, creative production, and conversion rate optimization — treated as one connected system rather than three separate vendors pointing in different directions.
Most agencies optimize ad accounts in isolation while your landing page and offer remain untouched. We look at the whole system — your offer, your creative, your messaging, and your site — and optimize them together. A click is only valuable if it converts. We work both sides of that equation.
Shopify brands doing at least $250K in annual revenue, spending $5K+ per month on Meta or Instagram ads. You should have a product with proven demand — we amplify, we don’t manufacture. If you’re on WooCommerce or other platforms, or primarily using TikTok or Google, this isn’t the right fit right now.
The audit and roadmap are delivered in the first week. Initial creative tests run in weeks two to four. Meaningful conversion data typically emerges in the 30–60 day range. Significant, compounding results happen in the 60–90 day window and beyond. We set clear milestones so you always know what to expect at each stage.
No. Anyone who guarantees specific ROAS or revenue numbers upfront is either inexperienced or lying to you. What we do guarantee: honest analysis, rigorous execution, clear communication, and work we’re proud to put our name on. The results follow from doing those things consistently.
You fill out a short intake form. If it looks like a strong fit, you’ll get a free personalized Loom audit of your current funnel. If we move forward, onboarding takes about one week: access setup, initial audit, and your 90-day roadmap. You’ll have everything you need to see the plan clearly before we start executing.
90 days. That’s the minimum time needed to audit, build, test, and see meaningful data from what we implement. After 90 days, you continue month-to-month with 30 days written notice to cancel. We don’t do rolling 12-month contracts.
Directly with Alex, the founder. There are no account managers, no junior strategists, and no handoffs to someone who wasn’t on the original call. This is one of the core reasons the service works the way it does.
No. Ad spend goes directly to Meta and is controlled by you. Our fee covers strategy, creative production, site optimization, testing, and management. We help you allocate your budget more effectively — but we don’t take a cut of it.
Creative production is included in all plans. We produce static and video ad creatives designed around your audience and offer — not generic templates. We use a structured testing framework to identify winning angles, then scale what the data proves. You retain ownership of all creative assets.
No. Ratiom is exclusively for direct-to-consumer Shopify brands. Our methods, frameworks, and benchmarks are built around e-commerce. If you’re a service business or B2B brand, we’re not the right fit.
Book a call using the link on this page. It’s a 30-minute intro call with no sales pressure. We ask about your brand, your goals, and your current situation. If we’re a fit, you’ll walk away with a clear next step. If we’re not, you’ll walk away with honest feedback and specific recommendations regardless.
Book a 30-minute intro call. No pitch. No pressure. Just an honest conversation about your brand and whether we can genuinely help.