Your Ads Deserve A Better Destination
A homepage introduces your business. A landing page has one job: turn the person who just clicked your ad into a call or a form submission. Ratiom builds focused landing pages for local service businesses running paid ads — designed to make every click count.
- Most pages live in 30 days
- You talk directly to Gary throughout
- Built to lower your cost per lead, not just look good
Your Ads Might Work.
Your Page Might Not.
Most local ad campaigns underperform not because the targeting is wrong or the budget is too low — but because the page people land on was never built to convert them. The click worked. The page lost them.
Your homepage was built to introduce your business — not convert a visitor who already knows what they want
Slow mobile load times are losing leads before the page even finishes loading
The message doesn't match the ad — visitors feel like they landed in the wrong place and leave
No local trust signals — no reviews, no credentials, nothing to make a stranger feel confident contacting you
Navigation links give visitors too many ways to leave before they contact you
You're watching click-through rate, not cost per lead — and the math doesn't add up
One Page.
One Goal.
Every element on a Ratiom landing page earns its place by moving a visitor closer to calling or filling out a form. No distractions, no navigation, no competing messages.
- One focused message that matches exactly what your ad promised
- One clear call-to-action — phone call, form, or both
- Mobile-first and fast-loading — built for where most ad clicks come from
- Trust signals built in — reviews, credentials, and local proof that convert
- No navigation to distract visitors before they contact you
- Most landing pages live in 30 days
Built by one senior marketer —
not a team of juniors
Not passed between account managers or outsourced to whoever's available.
Everything You Need
To Turn Clicks Into Calls
Turn Clicks Into Calls
Custom Landing Page Design
Built around your specific campaign, service, and market. Designed to match what your ad promised and convert the visitor who lands on it.
Conversion Copy
Headlines and body copy written for the homeowner who just clicked your ad — specific to the service, the situation, and what it takes to get them to call.
Mobile-First Build
Designed for phones first. Fast load times, clean layout, and a tap-to-call button that's impossible to miss.
Trust Section
Reviews, credentials, or team photos — whichever combination builds the most credibility for your trade, placed where visitors look for it.
Lead Capture Setup
Click-to-call button, contact form, or both — built, tested, and confirmed working before a dollar of ad spend is pointed at it.
A/B Testing Ready
Built so you can test headlines, offers, or layouts over time to improve conversion rate without rebuilding the page from scratch.
Recent Landing
Page Projects
Landing Page 1
Landing Page 2
Landing Page 3
What Changes When
The Right Page Is Live
- More of your ad clicks become actual leads — same budget, more calls and form submissions
- Your cost per lead drops — more conversions from the same spend means the math works in your favour
- You stop sending paid traffic somewhere that can't convert it
- You beat competitors still sending ad clicks to their homepage
- You know what's actually working — calls and form fills, not just traffic and clicks
- Your ad spend feels less like a gamble — when the page is doing its job, results are more predictable
Common Questions
How long does it take to build a landing page?
Most landing pages are live within 30 days. If you have a campaign starting soon, message me directly.
What's the difference between a landing page and my homepage?
Your homepage introduces your entire business. A landing page has one job — convert the specific person who clicked a specific ad. No navigation, one message, one action. That focus is what makes the conversion rate higher.
Do I need to be running paid ads already?
Landing pages are most valuable paired with paid traffic. If you're not running ads yet, Ratiom also builds ad creative — both can be done together so everything launches at the same time.
Will it work on mobile?
Mobile-first is the default. Most local ad traffic comes from phones — every landing page is built for fast mobile performance first.
Can I use this with both Google and Facebook ads?
Yes. The page lives on its own URL and works with any traffic source you point at it — Google, Meta, Instagram, or anything else.
Do you also build the ads to go with it?
Yes — ad creation is a separate service. Book a call and we can look at building both together.
All work done directly by Gary O'Toole
Gary O'Toole, founder of Ratiom Agency, handles every project personally — no account managers, no handoffs. See exactly how the process works before you book.
Stop Sending Ad Traffic
To Your Homepage
Book a free 20-minute call. I'll look at your current setup — your ads, your page, your numbers — and give you a straight picture of what's losing you leads.
Book A CallOne-time price · Live in 30 days · Direct with Gary · No obligation