Show Your Work. Build More Trust.
Homeowners hire contractors they feel they can trust — and nothing builds that trust faster than seeing the work, the crew, and the quality before picking up the phone. Ratiom creates short-form video for local service businesses — edited professionally, formatted for every platform, and delivered ready to use.
- Most packages delivered in 7–10 business days
- Work directly with Gary on every project
- Vertical and horizontal formats both included
Photos Show The Job.
Video Shows The Person.
A homeowner deciding between two contractors with similar reviews will often choose the one they feel they know. Video creates that familiarity faster than any other format. If your competitors have it and you don't, they have an advantage that has nothing to do with the quality of your actual work.
Customers are choosing competitors with video proof over businesses with only text and photos
Your competitors are appearing on Reels, TikTok, and YouTube Shorts every week — growing their reach while you stay static
Text and photos can only show so much — video demonstrates actual work quality in a way a still image can't
Phone-recorded video can look unprofessional and hurt credibility more than it helps
You know your work is excellent but have no way to demonstrate it to strangers at scale
You don't have the time, editing skills, or equipment to produce video consistently on your own
Your Work.
Presented Properly.
Ratiom produces short-form video for local service businesses — scripted where it helps, natural where it works better, and edited to look professional without looking staged.
- Short-form video built around your actual work — not stock footage that could belong to any contractor
- Scripted or natural delivery — matched to your comfort level and the format that works best
- Professional editing, color correction, captions, and branded graphics included
- Optimized for both vertical (9:16) and horizontal (16:9) formats
- Ready for Instagram Reels, TikTok, Facebook, and website embedding
- Most video packages delivered within 7–10 business days
Built by one senior marketer —
not a team of juniors
Not passed between account managers or outsourced to whoever's available.
Everything Needed
For Better Video
Better Video
Short-Form Video Production
Professionally edited video built for social media and the web — vertical and horizontal formats both delivered so you're ready for every platform.
Script and Talking Points
If you're going on camera, I write your talking points so you know exactly what to say without sounding like you're reading a script.
Editing and Post-Production
Clean editing, color correction, captions, and branded graphics — everything needed for a video that looks finished and professional.
Multiple Deliverables
Different cuts, lengths, and formats from each project — more content from the same shoot, more places to use it.
Platform-Ready Export
Exported in the correct specs for each platform. No compression issues, wrong aspect ratios, or oversized files.
Fast Delivery
Most packages delivered within 7–10 business days. Rush timelines available — message Gary directly.
Recent Video
Projects
What Professional Video
Actually Changes
- Build credibility faster — customers trust what they can actually see, not just read
- Get more reach on social platforms that algorithmically favor video over static posts
- Your ads perform better — video creative consistently earns higher click-through rates than image-only ads
- Build a reusable video library that works across social, paid ads, and your website
- Show what photos can't — the care on a job site, the crew's professionalism, the quality of the finish
- Increase time on page and engagement when video is embedded in your web content
Common Questions
How long does it take to get my videos?
Most video packages are delivered within 7–10 business days. If you need something sooner, message me directly.
Do I need to be on camera?
No. Depending on the format, we can work with footage of your work, job site, or crew — no formal on-camera presentation required.
What kind of businesses does video work best for?
Any local service business where the work is physical and visible — roofing, landscaping, cleaning, HVAC, plumbing. Trades where showing the work builds instant trust are the best fit.
Can I send you footage I already have?
Yes. If you have phone footage of past projects or job sites, I can often work with it. Mention it on your call.
What formats will I receive?
Vertical 9:16 for Reels and Stories, and horizontal 16:9 for website embeds and YouTube. Both formats are included in most packages.
Do I own the videos once delivered?
Yes. All delivered files are yours to use however and wherever you like — no licensing restrictions or usage fees.
All work done directly by Gary O'Toole
Gary O'Toole, founder of Ratiom Agency, handles every project personally — no account managers, no handoffs. See exactly how the process works before you book.
Show Your Work
Before They Call
Book a free 20-minute call. I'll talk through what your business does, what footage you have, and what kind of video would make the biggest difference for your situation.
Book A CallOne-time price · Delivered in 7–10 days · You own everything · Direct with Gary