Your Competitors Are Showing Up
Most local service businesses know they should be posting on social media — nobody has the time or knows what to say. Ratiom creates done-for-you content — graphics, captions, and a posting schedule built around your trade — delivered monthly, ready to go out.
- Monthly content delivered on schedule
- Custom design — not the same templates your competitors use
- Message Gary directly for fast revisions
An Empty Social Page
Sends A Message
When a homeowner is deciding between two contractors, one of the first things they do is check social media. A dormant page, inconsistent posts, or content that looks like three different people made it — all of it quietly signals that a business isn't quite on top of things.
Your page hasn't been posted to in weeks or months — to a potential customer, a dormant page looks like a dormant business
Competitors in your trade are consistently visible while your page sits quiet
The content you do post looks generic — nothing that sets your business apart or builds a recognizable brand
You know you should be posting but never have the time or know what to say
Your content has no visual consistency — it looks like three different people made it
Generic Canva templates are recognizable — customers scroll past them because they've seen them a hundred times
Done For You.
Approved By You.
Ratiom plans, writes, and designs your social content every month — built around your trade and the homeowners you want to attract. Your job is to look it over, say yes, and let it go out.
- Done-for-you content — written, designed, and ready for your approval each month
- Consistent posting schedule so your page is always active and current
- Content built around your trade and the homeowners you want to attract
- Custom design — your brand colors and style, not generic templates your competitors also use
- Mix of content types: educational, promotional, and trust-building posts
- Message me directly for fast revisions — no account manager relaying your feedback
Built by one senior marketer —
not a team of juniors
Not passed between account managers or outsourced to whoever's available.
Everything Needed
To Stay Consistent
Stay Consistent
Monthly Content Batch
A full set of ready-to-post graphics and captions built for your trade and local market — delivered monthly so you always have content ready to go.
Custom Design
Every post designed in your brand colors and visual style. Professional and consistent — nothing like the generic templates your competitors rely on.
Caption Writing
Short, direct captions written in plain English for a homeowner audience — not marketing language that no real customer actually talks like.
Content Calendar
A clear monthly schedule showing what's going live and when — so you always know what's coming and can plan around it.
Hashtag Strategy
Relevant local and trade-specific hashtags to improve organic reach on each platform where your customers spend time.
Direct Revisions
If something doesn't feel right, message Gary directly. Changes are made fast — no account manager relaying your feedback to a designer.
Recent Content
Projects
Before/After Post
Review Highlight
Tip Post
Project Showcase
Seasonal Promo
Team Feature
What Consistent Content
Actually Does
- Stay top of mind with potential customers who aren't ready to hire yet — you're the first name they think of when they are
- Look more established than competitors posting sporadically or not at all
- Build a visible trail of completed work and social proof that new customers check before they book
- Save hours every month you'd otherwise spend coming up with content ideas and designing posts
- Keep your brand consistent and recognizable across every platform you post on
- Stop feeling behind — it's handled, it's going out, and it looks right
Common Questions
How many posts do I get per month?
It depends on the package. I'll recommend what fits your goals, your platforms, and your budget on the call — not a one-size-fits-all number.
Can I message Gary directly about the content?
Yes — message me anytime for revisions or feedback. No ticketing system, no account manager layer.
Which platforms do you create content for?
Primarily Facebook and Instagram. If you're active on TikTok, LinkedIn, or Google Business, mention it on your call and I'll factor it into the plan.
Do I need to post the content myself?
That depends on the package. Some arrangements include scheduling. Mention your preference on your call and we'll set up the right workflow.
What if I don't like the content?
Revisions are included. Message me directly and it gets fixed — no back-and-forth through an agency account team.
Do you work with any kind of local service business?
Yes. From HVAC and roofing to cleaning and landscaping — if you're a local service business, the content approach translates.
All work done directly by Gary O'Toole
Gary O'Toole, founder of Ratiom Agency, handles every project personally — no account managers, no handoffs. See exactly how the process works before you book.
Start Showing Up
Consistently
Book a free 20-minute call. I'll look at your current social presence and tell you honestly what's working, what isn't, and what a month of proper content would look like for your business.
Book A CallMonthly engagement · Direct with Gary · No long-term contract · Cancel anytime